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The Truth About Email Marketing

The truth about recession-proofing your business with email marketing The truth about measuring results and improving promotional and newsletter campaigns The truth about email marketing versus spam This book reveals 49 proven email ...

Author : Simms Jenkins

Release : 2008-07-31

Publisher : FT Press

ISBN : 0768685974

File Size : 73.14 MB

Format : PDF, ePub

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Praise for The Truth About Email Marketing “It’s refreshing to see an author address specifics instead of gloss over generalities that can be boiled down to one sentence. Simms’ book debunks the top email marketing myths in a readable and logical fashion.” Tad Clarke , Editorial Director, MarketingSherpa Inc. “Anyone interested in maximizing their marketing budgets should stop what they are doing and read this book. Simms' deep experience in email marketing is widely evident in this very insightful and fact-filled book. Great insight into an area of marketing that is often overlooked. Plus, its a fun, easy read...especially for us marketers!” Jeff Hilimire, President, Engauge Digital “Simms has a great knack for simplifying the complex world of email. From the novice email marketer to the email aficionado, The Truth about Email Marketing provides insight and thought-provoking content that all of us can use in our email and online marketing efforts.” Aaron Kahlow, CEO & Founder, Online Marketing Summit “Simms Jenkins expertly outlines a series of useful Truths to ensure effective and highly optimized, permission-based email marketing programs. Take advantage of Simms' battle scars and set yourself on a direct course that unleashes the power of this important marketing channel.” Sam Cece, Chief Executive Officer, StrongMail Systems Everything you must know to utilize email marketing in your corporation or small business! The truth about recession-proofing your business with email marketing The truth about measuring results and improving promotional and newsletter campaigns The truth about email marketing versus spam This book reveals 49 proven email marketing best practices and bite-size, easy-to-use techniques that get results Email marketing is one of the most incredibly powerful yet misunderstood marketing channels of the business world. While many companies practice email marketing, few get it right. Industry expert, Simms Jenkins, provides a set of best practices to help you assess and refine your strategy and tactics. Your organization can gain much from new and proven approaches to email marketing: strengthen customer relationships, create loyalty, and build trust and awareness. The result is increased responses in sales, leads, registrations, and more.

Email Marketing

111 Truth 4: Email Addresses Mean Money; Don't Ignore Your Non-responders
We recently heard a speaker at an email ... Many people in marketing assume
that email marketing is similar to the “cheese” in this song—a stand-alone ...

Author : Jeanniey Mullen

Release : 2011-03-10

Publisher : John Wiley & Sons

ISBN : 9781118059357

File Size : 49.59 MB

Format : PDF, ePub

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Email Marketing By the Numbers

How to Use the World's Greatest Marketing Tool to Take Any Organization to the
Next Level Chris Baggott ... As ridiculous as that sounds, the truth is that email
marketers often worry more about growing their database than keeping existing ...

Author : Chris Baggott

Release : 2011-01-11

Publisher : John Wiley & Sons

ISBN : 9781118045015

File Size : 25.21 MB

Format : PDF, Docs

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Praise for EMAIL MARKETING by the NUM8ERS "At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog 'Email Marketing Best Practices,' clearly explains how to make your campaigns perform measurably better. The secret's in your test results." —Anne Holland, President, MarketingSherpa "Despite its proven power, email marketing receives a fraction of the attention given to other, fancier media. This week you'll probably hear far more about mobile videocasting (or some such fashion) than you will about email marketing. You can help correct this imbalance by reading this book." —Rory Sutherland, Vice Chairman, Ogilvy Group, London, UK "Baggott's wonderful new direct marketing book is loaded with practical advice and recommendations from some of the best minds in the industry. Email Marketing by the Numbers should be read by everyone in the industry who wants to profit from acquiring and retaining customers." —Arthur Middleton Hughes, Vice President/Solutions Architect, Knowledge Base Marketing, and author of Strategic Database Marketing "Amidst the confusion and changing landscape of the Web, Baggott is one of the clear thinkers who can cut through the hype and help you understand how to drive revenues through the use of marketing technology." —Scott Burkey, Business Development Executive, Definition 6 "Baggott is the ultimate Web 2.0 entrepreneur who takes Email 2.0 to a new level. In Email Marketing by the Numbers, he gives marketers instructions for creating one-to-one conversations with prospects and customers. This book should be on the desk of every marketer in every company, big or small." —Scott Maxwell, founder, OpenView Venture Partners

A Beginner’s Guide to Successful Email Marketing

Is Email marketing is dead ? With all the talk of video, artificial intelligence, virtual
reality, and chatbots, it sometimes seems like email is long past its prime. But if
you think email is dead, you're missing out on the real metrics. The truth? Email ...

Author : Vivek kumar

Release :

Publisher : Vivek Kumar

ISBN :

File Size : 57.82 MB

Format : PDF, ePub

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Is email marketing dead? With all the talk of video, artificial intelligence, virtual reality, and chatbots, it sometimes seems like email is long past its prime. But if you think email is dead, you’re missing out on the real metrics. The truth? Email marketing is still going strong today, and is possibly the best possible strategy for your business. The proof? Based on 2018 data, email marketing is still ranked as the most effective marketing channel, beating out social media, SEO, and affiliate marketing.

Strategic Email Marketing: Fascinating Email Marketing Tips That Can Help Your Business Grow

Grab a copy of this book to today to why some people almost always make money with email marketing

Author : Mark Scott

Release : 2020-03-29

Publisher : Lulu Press, Inc

ISBN : 1716135753

File Size : 39.63 MB

Format : PDF, Mobi

Download : 368

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Secrets About Email Marketing They Are Still Keeping From You Mark Scott is a professional B2B Copywriter who is certified in SEO copywriting.The truth is, you can make money almost effortlessly, week after week and month after month, IF you know the real secrets to email marketing. I’m not talking about slapping together some pushy sales letters in a few emails and blasting them all over the Internet. I mean understanding how to build your email list the right way with tons of hungry buyers and how to craft emails with offers so impossible to refuse that customers pull out their wallets even before they finish reading! In this book you'll discover: - The importance of email marketing - Autoresponder secrets - The power of Email marketing courses - And much more! Grab a copy of this book to today to why some people almost always make money with email marketing

The New Inbox

Simms Jenkins, Author of the groundbreaking book The Truth About Email Marketing and Founder and CEO of BrightWave Marketing - North Americas leading email marketing focused digital agency - provides the keys to elevating your email program ...

Author : Simms Jenkins

Release : 2013-04-15

Publisher :

ISBN : 9780989051804

File Size : 53.46 MB

Format : PDF, Kindle

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Email marketing remains the glue of any marketing department yet the rules are changing. Simms Jenkins, Author of the groundbreaking book The Truth About Email Marketing and Founder and CEO of BrightWave Marketing - North Americas leading email marketing focused digital agency - provides the keys to elevating your email program in a dynamic new digital world, including: How email marketing fits in a social networking crazed world Why mobile is the biggest game changer to hit email marketing. Ever! Real examples and advice on how to grow your list, create better emails, what to test and how to drive more sales, acquire more customers and save your company money.

How to Make Money with Email Marketing

... and reward them for completing it. • Occasionally include multimedia elements
like audios and videos. • Tell the truth. ... I don't generally recommend testing and
tracking email performance to someone just starting out with email marketing, ...

Author : R. Scott Corbett

Release : 2011-01-18

Publisher : Pearson Education

ISBN : 9780132730365

File Size : 84.92 MB

Format : PDF, ePub

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Why you need to do serious email marketing–plus practical tips and steps for getting powerful business results from email, fast! Press “send,” make money. Is it really that easy? Before I show you how to use email to reach more prospects, retain more customers, and make more sales, let’s discuss your customers’ love-hate relationship with email. We all love its convenience, but hate how it consumes our day. Not as trendy as Twitter, email is still the 21st century’s messaging workhorse.

Email Marketing

That set me to wondering what the world would be like if everyone were legally
bound to tell the truth, the whole truth, and nothing but the truth. It would certainly
change the nature of email marketing, wouldn't it? I waded through my spam ...

Author : Jim Sterne

Release : 2000-03-07

Publisher : Wiley

ISBN : 9780471383093

File Size : 56.72 MB

Format : PDF, Mobi

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The most powerful tool for marketing, branding, direct response, and building customer relationships is email. It's cheap, easy-to-use, and almost everybody on the Internet has an email address. The only problem is that not everyone knows how to use it correctly. Sending out a bad email not only discourages potential customers but can also damage your brand and your reputation. Written by the leading experts on Internet direct marketing and permission email marketing, this book arms you with the latest email strategies and techniques to help you dramatically improve response rates and forge lasting customer relationships. The authors provide a comprehensive introduction to what email marketing is and how it can be used to reach a larger group of people at a lower cost. You'll discover the ins and outs of creating an effective email marketing strategy and how it can play a significant role with your customers. And you'll find a collection of valuable templates that will help you get started immediately! This book takes you step-by-step through the process of creating a successful permission email marketing campaign. Inside, you'll learn how to: Develop a campaign strategy Write an email masterpiece Reach your target audience Enhance a campaign for a better response rate Measure the success of email marketing strategies Advertise on other people's electronic newsletters Host your own discussion group

Restaurants: Riding the Crest of the Foodie Revolution with Email Marketing

Conducting the email campaign with tact will help derive positive financial results
from your online marketing budget. ... If the ad copy passes that important truth
test, then the advertiser can consider the ad relatively free from further legal ...

Author :

Release :

Publisher : Benchmark Email

ISBN :

File Size : 55.82 MB

Format : PDF, ePub, Docs

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Effective E-mail Marketing

This marketing text provides proven strategies and tools for increasing response - and revenue - with every e-mail message.

Author : Herschell Gordon Lewis

Release : 2002

Publisher : Amacom Books

ISBN : 9780814471470

File Size : 83.4 MB

Format : PDF, ePub, Docs

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This marketing text provides proven strategies and tools for increasing response - and revenue - with every e-mail message.

Guerrilla Social Media Marketing

Post questions, comments, and marketing information in Buzz and get feedback. ¦
Private collaboration. ... This is far from the truth; in fact, e-mail drives an immense
amount of traffic to websites, blogs, and social networks every day. With over a ...

Author : Jay Levinson

Release : 2010-10-01

Publisher : Entrepreneur Press

ISBN : 1613080093

File Size : 57.18 MB

Format : PDF, ePub, Mobi

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Equipping you with action plans, implementation steps and more than 100 marketing weapons, Jay Conrad Levinson, The Father of Guerrilla Marketing, and social media expert Shane Gibson teach you how to combine the timeless principles of guerrilla marketing with the latest social media applications and networks. Discarding overwhelming statistics, buzzwords and acronyms, Levinson and Gibson provide a step-by-step social media attack plan. Following their take-no-prisoners guerilla approach, you’ll learn how to identify unconventional social media opportunities, engage customers, motivate action, and capture profits away from your competitors. Includes: • 19 secrets every guerrilla social media marketer needs to know • The Guerrilla Social Media Toolkit • The Seven-Sentence Social Media Attack Plan • 22-point social site and blog checklist • 20 types of ROI • Free guerrilla intelligence tools • Future social media weapons that are worth knowing about • And more! This is THE social media guerrilla’s go-to guide—learn how to employ a social media plan that earns attention—and profits!

Understanding Digital Marketing

( Peter Drucker ) E - mail marketing has been called the original social
networking tool and I could not agree more . If you think about social networks in
general , email plays a large role in them . ( Simms Jenkins , author of The Truth
about ...

Author : Damian Ryan

Release : 2009

Publisher : Kogan Page Limited

ISBN :

File Size : 90.93 MB

Format : PDF, Mobi

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The world of digital media is changing at a phenomenal pace. Its constantly evolving technologies, and the way people are using them, is transforming not just how we access our information, but how we interact and communicate with one another on a global scale. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe that it is headed in the future. The book will show you, in a practical and comprehensive way, how to harness the power of digital media and use it to achieve the utmost success for your business, now and in the future. Understanding Digital Marketing will help you: - choose online marketing channels to get your products and services to market; - understand the origins of digital marketing and the trends shaping its future; - achieve the competitive edge to keep you ahead of the pack; The book will explore in detail such areas as search marketing, affiliate marketing, e-mail marketing, creative online executions, and digital marketing strategies. Including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing will give you the tools to utilize the power of the internet to take your business wherever you want it to go.

The Best Digital Marketing Campaigns in the World

Covering everything from household names such as Pizza Hut and Pepsi to Obama's 2008 presidential election campaign, this book is the must-read guide for all marketers looking to embrace the new digital landscape.

Author : Damian Ryan

Release : 2011-06-03

Publisher : Kogan Page Publishers

ISBN : 0749460636

File Size : 28.38 MB

Format : PDF, ePub, Mobi

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With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than TV advertising in the UK. Social network advertising spending is expected to increase to a staggering $4.3 billion in 2011 in a bid to attract today's media-savvy consumer. The Best Digital Marketing Campaigns in the World brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business lessons learnt. This practical and insightful book explores how businesses large and small have harnessed social media, blogs, forums, online video and email to boost their brand and attract customers. Damian Ryan and Calvin Jones present a selection of hand-picked case studies, sharing the knowledge and skill of the world's top creative minds. Covering everything from household names such as Pizza Hut and Pepsi to Obama's 2008 presidential election campaign, this book is the must-read guide for all marketers looking to embrace the new digital landscape.

Marketing of High-technology Products and Innovations

does not go the way of spam in e-mail marketing or invite regulation as in the Do
Not Call list for telemarketing. In many areas of the world, mobile phones are
used to facilitate product purchases for customer convenience. For example,
people ...

Author : Jakki J. Mohr

Release : 2010

Publisher : Pearson Prentice Hall

ISBN : 9780136049968

File Size : 64.76 MB

Format : PDF, Docs

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The only text on the market that provides readers with the marketing information they need to successfully market high-tech products. Introduction to World of High Technology Marketing; Strategic Market Planning in; High-Tech Firms; Culture and Climate Considerations for High-Tech Companies; Market Orientation and Cross-functional (Marketing/R&D); Partnerships/Alliances and Customer Relationship Marketing; Marketing Research in High-Tech Markets; Understanding High-Tech Customers; Technology and Product Management; Distribution Channels and Supply Chain Management in High-Tech Markets; Pricing Considerations in High-Tech Markets; Marketing Communication Tools for High-Tech Markets; Strategic Considerations in Marketing Communications; Strategic Considerations for the Triple Bottom Line in High-Tech Companies MARKET: Marketing of High-Technology Products and Innovations provides comprehensive coverage of the latest academic research and leading-edge business practices to prepare readers for the unique challenges they will face when marketing high-tech products and services.

Hillstrom's Email Marketing Excellence

If you listen to trade journalists, bloggers, or some social media experts, you'll learn, quickly, that email marketing is dead.Nothing could be further from the truth.In "Hillstrom's Email Marketing Excellence", Kevin Hillstrom applies the ...

Author : Kevin Hillstrom

Release : 2012-11-01

Publisher :

ISBN : 9781480232433

File Size : 45.28 MB

Format : PDF, ePub, Mobi

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If you listen to trade journalists, bloggers, or some social media experts, you'll learn, quickly, that email marketing is dead.Nothing could be further from the truth.In "Hillstrom's Email Marketing Excellence", Kevin Hillstrom applies the craft of Email Forensics to the understanding of email subscriber behavior in an e-commerce environment. By moving away from open rates, click-through rates, and conversion rates, Mr. Hillstrom introduces a framework designed to measure the true impact of email marketing on an e-commerce or retail business.In addition, Mr. Hillstrom offers what he calls "The Direct Marketing Success Pyramid", a framework for thinking about excellence in email marketing. Coupled with structured goals and objectives for all employees, Mr. Hillstrom demonstrates to the reader a methodology that resonates with executives while proving the naysayers wrong.

Magnetic Words

This is precisely what stellar email copywriting aims to accomplish - be specific, be original and connect with the respective audience member on an emotional level.

Author : Alina Swanson

Release : 2020-05-28

Publisher :

ISBN :

File Size : 70.52 MB

Format : PDF

Download : 107

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The Unknown Truth About High Converting Emails To Drive Real Sales You probably receive dozens of emails each day. How do you decide which ones to read and which ones to ignore? Let's compare two subject lines: Your Marketing Sucks: Why You Need to Think Local And The Secrets of Good Email Marketing Are a Click Away Which email will you click on and read through? Chances are that the first subject line is the one that has gotten you curious. There's a simple reason why - it teases you, it's a little bit controversial but it also tells you exactly what the email is about. This is precisely what stellar email copywriting aims to accomplish - be specific, be original and connect with the respective audience member on an emotional level. In 2020, email marketing is one of the most powerful tools to reach the right crowd and increase conversions tremendously. However, you will have to know your audience persona and craft a niche email list that copywriting efforts are based on. Just think about the benefits of email marketing done right: There are 3.9 billion email users across the globe - a massive audience for your message For every dollar spent on email marketing, you will get 38 dollars in return 49% of people want to receive emails from their favorite brands on a weekly basis The average email open rate across industries is 20.81% - a humongous figure in comparison to the effectiveness of other digital channels And most importantly - email list segmentation leads to 14.31% more open messages! Yes, you need email lists All of this sounds great but how do you get started with email marketing and copywriting? In Magnetic Words, you will discover: Why having a large generic audience sucks and why you should focus on small, segmented lists instead 5 strategies for the establishment of email lists that guarantee conversions Why people are tired of Hello Sir/Madam emails and would never read those through 6 ways to write killer email subject lines When to use controversial subject lines - being rude to your readers can sometimes work miraculously well! BuzzFeed openers to make readers stick through to the end Email copywriting dos and don'ts that should become the Holy Grail of your marketing efforts The one thing you should NEVER include in a marketing email Straightforward calls to action that will get people hitting the buy button in a matter of seconds And much more! This is not another theory book that pushes you in the deep end presuming you'll eventually learn how to swim. This is a no nonsense step-by-step guide with hundreds of email copywriting examples that illustrate the best practices and the biggest mistakes. As a bonus, you will also get extensive lists of sensory words, action verbs and killer phrases bound to have a foolproof toolbox for your first successful email marketing campaign. With these golden knowledge nuggets even a local farmer shop can turn into a million dollar business. If you want to reveal the email marketing secret's used by Apple, Netflix, and Co., then scroll up and click the "Add to Cart" button right now.

How to Be a Sales Superstar

... flyers (distributed in parking lots or businesses), door-to-door flyers, web sites,
email marketing (opt-in lists of your own or ... The truth can be hard to face
sometimes, and the truth is that success and failure are all about belief systems
and ...

Author : Mark Tewart

Release : 2008-11-03

Publisher : John Wiley & Sons

ISBN : 0470454423

File Size : 21.65 MB

Format : PDF, Docs

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Making the sale is tougher than. That's why sales professionals and business owners who want to be the best need more than just smooth talk to make it in the sales business. Selling is a job that requires an updated toolkit for real, lasting success. This practical guide teaches you all the specialized skills you need to be a sales superstar. You'll learn how to better understand prospects, master the skills to draw in new customers, and discover the secret to closing any deal.

Market Like You Mean It

They want to feel like they're the only one that received the email you sent.
Whatever you ... MARKETING. TRUTH. Email subject lines need to attract
attention, just like headlines do. THE MARKETING HOOK Some of the best
marketing uses a.

Author : Al Lautenslager

Release : 2014-07-21

Publisher : Entrepreneur Press

ISBN : 1613082738

File Size : 26.14 MB

Format : PDF, ePub, Mobi

Download : 967

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Consumers are exposed to as many as 5,000 daily marketing messages via online, social media, and traditional marketing channels. Entrepreneurs will learn what it takes to get noticed by tapping into the playbooks of successful product producers including Nike, Red Bull, Steve Jobs, Dr. Dre and others. Successful marketer Al Lautenslager presents an entertaining look at what it takes to gain consumer buy-in and buzz across all marketing channels and reveals simple truths that any business can use to achieve the same, relative to their market. Led by Lautenslager, entrepreneurs learn how to zero in on their marketing goals, choose the best marketing tactics, integrate online and traditional marketing, and more. Points are illustrated through entertaining examples and case studies of little-known and well-known marketing and media phenomena such as flash mobs, Rachel Ray, Justin Bieber, and GoDaddy.com.

Teaching and Learning with Virtual Teams

The truth about managing people... and nothing but the truth. Upper Saddle River
, NJ: ... Development of standard e-mail methodology: Results of an experiment.
... Best practices technology options for optimal e-mail marketing. Interactive ...

Author : Ferris, Sharmila Pixy

Release : 2005-10-31

Publisher : IGI Global

ISBN : 1591407109

File Size : 33.54 MB

Format : PDF, Kindle

Download : 922

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"This book investigates issues around teams in the virtual and hybrid classroom, offering a view of current research and practice on the subject of virtual and collaborative teams in teaching and learning"--Provided by publisher.

HTML: A Beginner's Guide 5/E

The simple truth is that when done right, HTML email marketing works. Here are
a few of the reasons: 0 Cost effective Advertisers who used to rely on expensive
print-mail campaigns are largely embracing HTML email as an efficient way to
get ...

Author : Wendy Willard

Release : 2013-03-13

Publisher : McGraw Hill Professional

ISBN : 0071809279

File Size : 87.40 MB

Format : PDF, Docs

Download : 668

Read : 1001

Essential HTML skills—made easy! Thoroughly updated and revised, HTML: A Beginners Guide, Fifth Edition shows you, step by step, how to create dynamic websites with HTML. The book covers new HTML5 features, including video, audio, and canvas elements. Learn how to structure a page, place images, format text, create links, add color, work with multimedia, and use forms. You'll also go beyond the basics and find out how to work with Cascading Style Sheets (CSS), create dynamic web content with JavaScript, upload your site to the web, and code HTML emails. By the end of the book you'll be able to build custom websites using the latest HTML techniques. Chapters include: Key Skills & Concepts--Chapter-opening lists of specific skills covered in the chapter Ask the Expert--Q & A sections filled with bonus information and helpful tips Try This--Hands-on exercises that show you how to apply your skills Notes--Extra information related to the topic being covered Tips--Helpful reminders or alternate ways of doing things Self-Tests--End-of-chapter reviews to test your knowledge Annotated syntax--Example code with commentary that describes the programming techniques being illustrated